Graphic Design Foundations: Typography

Graphic Design Foundations: Typography

Good typography can add tremendous power to your design and your message, whether it is a print- or screen-based project, a still or motion graphic, a 3D or 2D graphic. This course explains good typographic practices, so that you can develop an "eye" for type and understand how to effectively use it. Author Ina Saltz explains type classifications (serif vs. sans serif, display type vs. text type), how type is measured, sized, and organized, and how spacing and alignment affect your design. She also explains how to use kerning, tracking, leading, and line length, and covers the history and current trends in typography. The course teaches the principles of legibility, readability, and compatibility, and how they should be considered when you're selecting and designing with type.

Topics include:

  • What is typography?
  • Differentiating type characteristics
  • Using ornamental and decorative type
  • Combining typefaces
  • Using contrast and scale
  • Kerning and kerning pairs
  • Choosing the optimum line length
  • Aligning and spacing characters, words, and paragraphs
  • Understanding factors affecting legibility
  • Working with three-dimensional type
  • Putting type in motion


  • 英文名称:Graphic Design Foundations: Typography
  • 时长:2小时23分
  • 字幕:英语


  1. Welcome
  2. Why good typography matters
  3. The power of type
  4. The theory of typographic relativity
  5. Getting the most out of this course
  6. Serif vs. sans serif
  7. Display type vs. text type
  8. Type history
  9. Type classification
  10. Other type categories
  11. Guidelines for combining typefaces
  12. Using cases
  13. Anatomy: Parts and shapes of type
  14. Size and measurements of type
  15. Type families: Widths, weights, and slopes
  16. Reviewing the terminology of type, based on function
  17. Working with color and tonal weight: Exercises
  18. Kerning and kerning pairs
  19. Tracking and leading
  20. Exploring variations in type alignment
  21. Hyphenation and justification
  22. Indents, outdents, and hanging punctuation
  23. Other typographic best practices
  24. Where type begins: The mark of the hand
  25. Related parts and shapes: Family resemblances
  26. Designing a typeface
  27. How legibility and readability differ
  28. Examining factors affecting legibility
  29. Hierarchy and functionality
  30. Systematized hierarchy
  31. Paragraphs, drop caps, and entry points
  32. Typographic abominations
  33. Opposing forces of typography
  34. The grid: A structure for containing type
  35. Contrast and scale
  36. Typographic expressiveness
  37. The emotional impact of type
  38. Three-dimensional type
  39. Working with numbers
  40. Expert characters and analphabetic symbols
  41. Using typography to navigate content
  42. Using typography to navigate the environment
  43. Managing fonts and building your type library
  44. Developing your typographic eye
  45. Breaking the rules
  46. What's next