Marketing on Facebook

Marketing on Facebook

When your business is on Facebook, your reach is exponential. You can find new prospects and market directly to customers. This course helps you set up a Facebook account exclusively for business use and build out your page in a way that clearly identifies your brand. Instructor Megan Adams shows you how to create a page, build your audience, and create and share interesting and meaningful content. She also shows how to use advanced features, including events, stories, and Facebook Live. Plus, see how to promote your business and engage with your followers by leveraging Facebooks offers. The course wraps with tips for continuing to grow your business on Facebook, including using Facebook Insights to track the effectiveness of your page.

Topics include:

  • Benefits of Facebook pages
  • Creating a Facebook page
  • Choosing a username
  • Adding a call-to-action button
  • Posting updates
  • Inviting friends to like your page
  • Creating Facebook events
  • Streaming with Facebook Live
  • Viewing Facebook Insights reports


  • 英文名称:Marketing on Facebook
  • 时长:1小时35分
  • 字幕:英语


  1. Get to know the power of Facebook
  2. Who is this course meant for?
  3. Why your business should be on Facebook
  4. Understand how Facebook pages work
  5. How to create a Facebook page
  6. Add a logo and cover photo
  7. Add a call-to-action button
  8. Choose a username for your Facebook page
  9. Modify page settings
  10. Posting best practices
  11. Invite friends to like your page
  12. Add a Facebook share button to your website
  13. Post an update on your page
  14. How to pin posts on your page
  15. How to schedule Facebook posts
  16. How to create a Facebook event
  17. Page recommendations and reviews
  18. Facebook Live
  19. Facebook stories
  20. Add page admins
  21. Facebook Inbox
  22. Set up an offer
  23. Understand Facebook Insights
  24. View your Facebook Insights reports
  25. Continue growing your business on Facebook