Marketing Tools: Digital Marketing

Marketing Tools: Digital Marketing

As a modern marketer, you have a wealth of digital marketing solutions at your disposal. How do you determine which ones are right for you and your organization? In this course, marketing expert Anson Alexander digs into the tools available to you across the different areas of digital marketing, providing you with key insights along the way. Anson covers industry-leading solutions for social media marketing, email marketing, digital advertising, content creation, search engine optimization (SEO), and affiliate marketing. Upon wrapping up this course, you'll be better equipped to navigate the world of digital marketing and hone in on the best tools for your company.


  • 英文名称:Marketing Tools: Digital Marketing
  • 时长:1小时45分
  • 字幕:英语


  1. Discover the top digital marketing tools
  2. Important areas of digital marketing
  3. Selecting the right marketing tool
  4. Organic social media marketing platforms
  5. Promoting content in social media
  6. Social media automation tools and suites
  7. Different methods of digital advertising
  8. Display advertising tools
  9. Comparing bid management platforms
  10. Search engine marketing
  11. Video advertising tools
  12. Mobile advertising platforms
  13. Content design tools
  14. Content curation tools
  15. Website analytics tools
  16. Website user experience (UX) tools
  17. Free SEO tools and techniques
  18. Paid SEO tools
  19. Choosing an email marketing solution
  20. Top email marketing tools
  21. Tips for selecting the right affiliate marketing platform
  22. Top affiliate marketing networks
  23. Recommended essentials for digital marketing
  24. Stay up to date in the world of digital marketing