设计师与品牌推广

设计师与品牌推广

Branding goes beyond logos, brochures, and website designs. Branding is a complete system for communicating a company's unique message. In this course, Sean Adams asks designers to move past one-off projects and partner with their client on a holistic branding approach. The lessons he provides help explain exactly what branding is, underline the importance of research and problem-solving in design, and define how branding elements like logos, wordmarks, icons, and color palettes all work together to tell a brand's story. He also shows how to hand off branding systems to clients and provide the documentation and long-term support to sustain their brands far into the future.

Topics include:

  • The history of branding (pre- and post-1950)
  • The elements of branding
  • Conducting research
  • Solving problems and presenting solutions
  • Creating logos and identity systems
  • Building a visual system with color, typography, and more
  • Communicating branding with manuals and vision books

课程信息

  • 英文名称:Branding for Designers
  • 时长:1小时38分
  • 字幕:英语

课程目录

  1. Welcome
  2. The origin of branding
  3. Branding before 1950
  4. Branding 1950 to today
  5. What is a brand?
  6. What makes a brand?
  7. Why bother?
  8. The designer's role
  9. The elements of branding
  10. What to know
  11. Research
  12. Interviews
  13. Problem solving 1
  14. Problem solving 2
  15. Presentation
  16. Identity systems
  17. The rules of logo design
  18. Wordmarks
  19. Monogram
  20. Icons
  21. Logo
  22. Making a wordmark
  23. Designing a monogram
  24. Creating an icon
  25. Combining
  26. The color palette
  27. Making a color palette
  28. Typography
  29. Images
  30. Patterns and materials
  31. Presentation
  32. Presenting tips
  33. The standards manual 1
  34. The standards manual 2
  35. Brand vision book
  36. File hand-off
  37. Next steps

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