Google Analytics 4 (GA4) Essential Training

Google Analytics 4 (GA4) Essential Training

Google Analytics 4 provides the means to track, analyze, and report on the visitors to your site and app—who they are and what they do. This course walks you through the first major revision in years to the de facto standard in analytics in years that includes tons of new features and powerful machine learning. With over 15 years on the platform and thousands of enterprise client engagements, industry veteran Corey Koberg covers how to best use this leading analytics tool to better understand who your digital customers are, how they found you, and how they engage with your site or app once they get there. Corey covers the platform's out-of-the-box functionality, from account creation to reporting fundamentals. He shares how to get, convert, and retain customers, manage user accounts, and more.

课程信息

  • 英文名称:Google Analytics 4 (GA4) Essential Training
  • 时长:1小时46分
  • 字幕:英语

课程目录

  1. Understanding your digital customers with Google Analytics
  2. Why are there two versions of this course?
  3. Digital analytics and key concepts
  4. What's new in GA4?
  5. What features are missing from GA4?
  6. Which version should I choose?
  7. Set up a Google Analytics account
  8. Install GA4 manually
  9. Using Google Tag Manager (GTM)
  10. Install GA4 alongside Universal Analytics via connected accounts
  11. Accessing Google demo data
  12. How Google Analytics is structured
  13. Campaign tracking
  14. Home screen and UI navigation
  15. Realtime
  16. Segmentation via comparisons
  17. Filters and secondary dimensions
  18. Audiences
  19. Analyzing how to get customers
  20. Engagement reports: Overview, pages, and screens
  21. Engagement reports: Events
  22. Analyzing how to convert customers
  23. Analyzing how you keep customers
  24. Demographics and interests reports
  25. Technology, devices, and platforms
  26. All roads lead here: Analysis Hub
  27. Pathing analysis
  28. Funnel Visualization analysis
  29. Enhanced Measurement
  30. Set up goals
  31. Manage user accounts
  32. Next steps

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