Leading a Small Business through a Crisis

Leading a Small Business through a Crisis

Keep your small business afloat during times of crisis. Learn how to manage your mindset, your finances, and your team while identifying resources that can help your business survive. In this course Kim Kaupe explains how small businesses can manage during times of change and uncertainty—including the economic crisis caused by COVID-19. Discover how to adjust your mindset to handle the challenges ahead in a calm, confident, and organized manner. Learn how to manage your internal and external finances and decide what needs your attention and where you need to enlist others for help. Find out how to communicate with banks to find financial support, and apply marketing and communication tactics to stay in touch with customers and fellow business owners.


  • 英文名称:Leading a Small Business through a Crisis
  • 时长:29分47秒
  • 字幕:英语


  1. Determine what steps to take to keep the business afloat
  2. Control your mind and identify the specific problems
  3. Evaluate tasks to tackle immediately or pass off
  4. Inventory and rank business expenses
  5. Create cash runway projections
  6. Communicate truthfully to your team
  7. Available financial options: Credit cards and credit lines
  8. How to identify which expenses to pause or eliminate
  9. Communicating to the bank during uncertain times
  10. Federal, city, and community financial support options
  11. Timely and honest communication with customers
  12. Partnering with fellow founders to extend your reach
  13. Analyze the competition and your strategies during uncertain times
  14. Tell others how to help support your business
  15. Resources to help navigate a business through uncertain times