商标设计:技术

商标设计:技术

标志是现代视觉景观的重要组成部分。一个好的标志应该是简单的,容易识别的,并且只包含最基本元素的。要学习如何创造自己的商标,重要的是能够识别最成功的例子背后的组件和设计技术,比如耐克的旋风符号到可口可乐的丝带。在本课程中,Nigel French揭示了成功的商标取决于字体选择和简单的形状。 他展示了流行商标的示例,然后演示了如何使用相同的构造技术在Adobe Illustrator中创建相似的商标。 该课程将理论与强调简单性和可读性的基本技巧相结合,它是全球最佳商标设计的基础原则。

主题包括:

  • 选择正确的字体
  • 探索字体的变体
  • 使用单词替代字母
  • 创建一个圆形商标
  • 创建一个手绘的商标
  • 使用简单形状设计
  • 偏移多条路径
  • 创建等距文字
  • 增加光泽,纹理,斜面和透明度
  • 负空间设计
  • 选择商标颜色
  • 转变颜色
  • 准备最终文件

课程信息

  • 英文名称:Logo Design: Techniques
  • 时长:4小时34分
  • 字幕:英语

课程目录

  1. Logo design for the modern age
  2. Who should take this course?
  3. What makes a good logo
  4. Choosing the right typeface
  5. Exploring type variables
  6. Change one thing
  7. Initial Letters
  8. Looking beyond 26 letters
  9. Replacing letters with words
  10. Outlined and inlined type
  11. Creating a circular logo with type on a path
  12. Warped type
  13. Creating a hand-drawn logo
  14. Creating a monogram
  15. Creating a stacked type logo
  16. Creating a logo with simple shapes
  17. Lines
  18. Arrows
  19. More arrows
  20. Squares and rectangles
  21. More squares
  22. Circles
  23. Ovals
  24. Hearts
  25. Concentric rings
  26. Triangles and diamonds
  27. Stars
  28. Polygons
  29. Shields
  30. Abstract shapes
  31. Offsetting multiple paths: Inspired by Mexico '68
  32. Working with stripes: Inspired by Woolmark
  33. Create a multi-line art brush
  34. Creating an Olympic spiral inspired by Munich '72
  35. Creating a camera shutter swirl
  36. Creating a modular logo from simple shapes
  37. Radiating
  38. Perspective type
  39. Create a halftone dot treatment
  40. Gradient effects
  41. Creating a gloss
  42. Creating a bevel effect
  43. Working with transparency
  44. Designing with negative space
  45. Adding texture to a logo
  46. Type on a cube
  47. Color associations
  48. Combining colors
  49. Spot, process, and web colors
  50. Recoloring artwork: Experiment with different color schemes
  51. Converting process to spot color
  52. Converting process to tints
  53. Converting transparency to tints
  54. Preparing usage guidelines
  55. Preparing print files
  56. Preparing screen files
  57. Next steps

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