Marketing Tools: Automation

Marketing Tools: Automation

Automation is a must-have for organizations looking to get the most out of their marketing budget. This course provides guidance on how to pick the right marketing automation tool for your company, and use it effectively to automate time-consuming marketing tasks. Along the way, get an overview of what each top marketing automation solution has to offer. Instructor Brad Batesole walks you through some of the most popular uses of automation, showcased in tools like HubSpot, ActiveCampaign, and Mailchimp. Plus, Brad shares how to leverage tools that help you measure the success of your marketing automation initiative using key metrics.

课程信息

  • 英文名称:Marketing Tools: Automation
  • 时长:1小时13分
  • 字幕:英语

课程目录

  1. Modern marketing is automated
  2. Why automate marketing?
  3. Sequences and triggers in automation
  4. Planning for marketing automation
  5. Choosing your marketing automation tool
  6. Evaluating tools with G2.com
  7. HubSpot for marketing automation
  8. Lead capture in HubSpot
  9. Segmentation in HubSpot
  10. Email marketing in HubSpot
  11. Workflows in HubSpot
  12. ActiveCampaign for marketing automation
  13. Contact scoring with ActiveCampaign
  14. Setting goals with ActiveCampaign
  15. Mailchimp's all-in-one marketing platform
  16. Automated ad campaigns in Mailchimp
  17. Managing abandonment in Mailchimp
  18. Automation tools by market segment
  19. Salesforce Pardot overview
  20. Oracle Eloqua overview
  21. Adobe Marketo Engage overview
  22. Measuring success
  23. Predictive analytics
  24. Analyzing leads
  25. User tracking
  26. Measuring engagement
  27. Put your automation plan to action

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