高级内容营销

高级内容营销

Taking content marketing to the next level requires approaching your strategy with a robust framework. In this course, you can learn how to scale up your content marketing strategy with message architectures, a storytelling model, and well-developed thought leadership. Content marketing expert, and former Mailchimp VP, Colleen Jones explores all this and more. Viewers can learn how to manage a team, repackage content, and develop a supply chain. From growing your audience, to personalizing content experiences, to scaling operations, this advanced course covers content marketing at its deepest level.

This course was created by Madecraft. We are pleased to host this content in our library.

Topics include:

Creating messaging that resonates Testing messaging Architecting storylines Experimenting with story formats Choosing and addressing thought leadership topics Answering questions Growing and engaging your audience Personalizing for content discovery and engagement Managing a content marketing team Reusing and repackaging content Creating a content supply chain Evaluating your impact

课程信息

  • 英文名称:Advanced Content Marketing
  • 时长:1小时30分
  • 字幕:英语

课程目录

  1. Scaling content marketing success
  2. Creating a message that resonates
  3. Assembling a group of messages
  4. Testing messages qualitatively
  5. Testing messages quantitatively
  6. Architecting storylines
  7. Making your customer the hero
  8. Making your employees the heroes
  9. Using persuasive techniques
  10. Experimenting with story formats
  11. Choosing thought leadership topics
  12. Covering thought leadership topics well
  13. Answering the "So what?" question
  14. Borrowing techniques from instructional design
  15. Experimenting with thought leadership formats
  16. Growing your email list
  17. Finding look-alike audiences
  18. Improving your content SEO
  19. Expanding your content distribution
  20. Understanding elements of content personalization
  21. Personalizing for content discovery
  22. Personalizing for content engagement
  23. Creating personalized wow moments
  24. Managing a content marketing team
  25. Using advanced content technology
  26. Maturing content roles
  27. Reusing and repackaging content
  28. Establishing global content marketing
  29. Creating a content supply chain
  30. Evaluating content marketing impact
  31. Using content optimization testing
  32. Calculating content marketing ROI
  33. Next steps

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