Content Marketing: ROI

Content Marketing: ROI

Today, it's widely understood that content marketing is incredibly valuable—but the challenge is often figuring out if your content marketing efforts actually worked. In this course, learn how to establish goals and metrics for content marketing, calculate ROI, develop assets to drive results, and effectively report campaign progress to stakeholders. Instructor Velera Wilson explains how to collaborate with stakeholders to decide on common marketing goals, as well as determine the right metrics to measure. Velera then shares an ROI formula for calculating the return on your content marketing tactics. Plus, learn how to identify what content types best support your desired results, leverage different tools to track and evaluate your campaign, determine which variables to adjust to optimize performance, and more.


  • 英文名称:Content Marketing: ROI
  • 时长:46分12秒
  • 字幕:英语


  1. Why calculate ROI of content marketing
  2. Determine content marketing goals with stakeholders
  3. Align metrics to content marketing goals
  4. Set up content marketing performance benchmarks
  5. Define timeframes for measurement
  6. The content marketing ROI formula
  7. Content marketing ROI calculation example
  8. Calculation example: Comparing ROI across tactics
  9. Deciding on content types
  10. Aligning content with buyer phase
  11. Determining distribution channels for content
  12. Campaign attribution models to consider
  13. Tools to track campaign progress
  14. Useful vs. relevant metrics
  15. Adjusting campaign variables
  16. Calculating ROI on content campaigns