Content Marketing for Social Media

Content Marketing for Social Media

The hardest part of social media is creating content that resonates with your audience and is reflective of your brand. In this course, you can learn how to add powerful and engaging social media content to your content marketing strategy. Content marketing expert and best-selling author, Colleen Jones, shares how to select the right platform, identify the right content type, and develop a marketing cadence. Plus, find out how to manage influencers, encourage sharing, and evaluate how content performs. Colleen leaves viewers with several top tips for each of the major social networks, making the teachings incredibly actionable.

This course was created by Madecraft. We are pleased to host this content in our library.

Topics include:

  • Finding the right audience
  • Selecting the right platforms
  • Promoting content with social media
  • Creating unique content
  • Encouraging user-generated content
  • Partnering with influencers
  • Content marketing on YouTube and LinkedIn
  • Measuring results


  • 英文名称:Content Marketing for Social Media
  • 时长:57分45秒
  • 字幕:英语


  1. Accelerate your content marketing on social media
  2. Finding the right audience
  3. Finding the right content types
  4. Finding the right features
  5. Finding the right advertising
  6. Teasing content
  7. Encouraging content sharing
  8. Advertising content
  9. Planning a cadence of content updates
  10. Creating unique content for social media
  11. Setting the right tone for engagement
  12. Encouraging user-generated content
  13. Researching an influencer's audience
  14. Understanding an influencer's brand
  15. Creating an influencer campaign
  16. Using an influencer program service
  17. Content marketing on YouTube
  18. Content marketing on LinkedIn
  19. Content marketing on regional social networks
  20. Tracking reach to the right audience
  21. Tracking social media engagement
  22. Tracking social media sentiment
  23. Next steps