Ideation for Marketers

Ideation for Marketers

How do you keep your marketing fresh—generating new ideas and approaches to keep your audience engaged? In this course, marketing expert Brad Batesole shares ideation techniques you can use to elevate individual and team ideation sessions. He starts by defining ideation, describing how it works, and providing some basics on how to run a successful brainstorming session. Then he walks you through more than a dozen ideation techniques, including mind mapping, storyboarding, card sorting, and more. By the end of this course, you and your team will be equipped with the tools to generate fresh and compelling marketing ideas.

Topics include:

  • Brainstorming techniques
  • Conducting brainstorming sessions
  • Mind mapping ideas
  • Forced ranking
  • Storyboarding
  • Card sorting
  • Asking tough questions
  • Reverse brainstorming
  • Stages of problem-solving

课程信息

  • 英文名称:Ideation for Marketers
  • 时长:47分56秒
  • 字幕:英语

课程目录

  1. Why brainstorming
  2. What is brainstorming?
  3. How brainstorming works
  4. The rules of brainstorming
  5. Setting the goal
  6. Individual vs. team brainstorming
  7. Adapting techniques
  8. Starting a brainstorming session
  9. Keeping the session flowing
  10. Selecting and executing on techniques
  11. Brainwriting
  12. Bubbles
  13. Mind mapping
  14. A new perspective
  15. Why not?
  16. Random word
  17. Forced ranking
  18. Storyboarding
  19. The five whys
  20. Card sorting
  21. Tough questions
  22. Reverse brainstorming
  23. Stages of problem-solving
  24. How creativity works
  25. Ideation resources
  26. Next steps

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