Design Thinking: Understanding the Process

Design Thinking: Understanding the Process

Curious about design thinking? It's the design methodology on everyone's mind. While it's not magic, design thinking can help you save time and find more creative solutions to your customers' needs. Having a good understanding of the process will help you explain the benefits to management and clients and implement design thinking at your organization. In this course, Chris Nodder explains where design thinking fits into product development and what it can help you achieve. He describes each step in the process, from identifying the problem you want to solve and brainstorming solutions, to prototyping, development, and release. Learn about the pros and cons of this approach and how to overcome challenges such as organization inertia and silos. Done right, design thinking can start your organization moving toward broader user-centered design techniques such as information architecture, content testing, usability testing, and marketing research.

Topics include:

  • Agile, lean, and design thinking
  • Preparing to sell design thinking to your organization
  • Finding the real problem
  • Ideation
  • Prototyping
  • Correcting course
  • Offshoring and outsourcing
  • Getting past organizational inertia and silos
  • Tracking your success


  • 英文名称:Design Thinking: Understanding the Process
  • 时长:41分56秒
  • 字幕:英语


  1. What is design thinking?
  2. What you should know
  3. Agile, lean, and design thinking
  4. Who's involved in a design thinking exercise?
  5. What design thinking helps you to achieve
  6. Celebrity design thinking vs. real design thinking
  7. Design thinking is actually design doing
  8. Prepare for a hard sell and some hard work
  9. Finding the real problem
  10. Ideation
  11. Paper prototyping
  12. Implementation planning
  13. Design thinking in non-agile organizations
  14. Communication and course correction
  15. Time to market, testing your ideas
  16. Offshoring and outsourcing
  17. Guerilla design thinking
  18. Organizational inertia and silos
  19. Track your successes
  20. Design thinking as a Trojan horse
  21. Implementing design thinking