Ecommerce Fundamentals

Ecommerce Fundamentals

Got an idea for a product that you'd like to sell online? In this course, instructor Patrick Rauland covers what you need to know to transform your idea into a full-fledged online store. Patrick details several different ecommerce business models, as well as how to choose the one that's right for you. He explains how to select a target industry or niche area for your business, define the type of customer you're targeting by creating a persona, and select and validate your product idea. After helping you figure out what you're selling and who you're selling to, Patrick delves into the practicalities of getting your product on the market. He shares how to register for permits, develop your brand, and sell your product either in your own online store or in marketplaces. He also shares tips for attracting customers, fulfilling orders, and managing your finances as the sales start rolling in.


  • 英文名称:Ecommerce Fundamentals
  • 时长:1小时22分
  • 字幕:英语


  1. Start your online store
  2. How to choose an ecommerce model
  3. Dropshipping
  4. Reselling
  5. White labeling or private labeling
  6. Manufacturing
  7. Handcrafting
  8. Choose a target niche
  9. Create a persona
  10. Uncover pain points
  11. Creating and choosing ideas
  12. When you should protect your ideas
  13. Validate your product idea
  14. Calculate product profitability
  15. Register your business
  16. Register for permits and sales tax
  17. Create your brand
  18. Your store vs. marketplaces
  19. Create your own store
  20. Sell on marketplaces
  21. Attracting reviews
  22. Creating content and influencer marketing
  23. Social, display, and shop ads
  24. Participate in industry events
  25. Understanding fulfillment
  26. Managing finances
  27. Next steps in building your online store