SEO: Link Building

SEO: Link Building

You can't get to the top of search engine results without strong links. Learn smart link-building strategies to improve your site's SEO and traffic in this course with expert Anson Alexander. Anson helps you understand how search engines perceive links, how links affect page ranking, and what qualities make for an excellent link. He also shows how to use link analysis tools to assess your site's backlink profile and find new link-building opportunities. Plus, discover how to get links from other websites and social networks, encourage reciprocal linking, and build links from blogs and directories. Anson also helps you avoid link schemes that may get you into trouble with search engines, such as hiding and buying links.

Topics include:

  • Why links are important
  • Using link analysis tools
  • Understanding PageRank
  • Placing links
  • Building a link profile
  • Creating link bait
  • Adding social media links
  • Acquiring backlinks


  • 英文名称:SEO: Link Building
  • 时长:1小时10分
  • 字幕:英语


  1. Grow site traffic with strong links
  2. Learn why links are important
  3. Discover link analysis tools
  4. Understanding link popularity
  5. Learning the PageRank algorithm
  6. Understanding sitewide authority
  7. Discovering important link elements
  8. Learning where to place links
  9. Creating the perfect link
  10. Finding value in link analysis
  11. Real vs. fake links
  12. Grab the low-hanging fruit
  13. Local pages and directory links
  14. Working with bloggers
  15. Creating link bait
  16. Social networking links
  17. Should you buy links?
  18. Additional link sources
  19. Learn more about link building