SEO Foundations

SEO Foundations

Modern consumers navigate the world through search. From laptops, smartphones, virtual assistants, tablets, and more, they search the wild and wondrous internet for the products and services they need. By leveraging the fundamentals of search engine optimization (SEO), you can ensure that your business pops up in these all-important search results. This course is about mastering those fundamentals. Join instructor David Booth as he covers how to make improvements that boost your website's visibility on search engines, attracting the right kind of traffic to the right pages on your site.

Explore the basics of SEO, including how to read a results page and see how rankings affect businesses large and small. Discover how to implement foundational optimization strategies and techniques, including how to conduct keyword research, build internal and external links, optimize your pages and content, measure your successes and progress, and plan for a long-term SEO strategy. Additionally, learn specific SEO tips for ecommerce, local search, and mobile audiences to expand your reach.

Topics include:

  • Define search engine optimization.
  • Explore the fundamentals of reading search engine results pages.
  • Examine the essentials of understanding keyword attributes.
  • Break down the steps for optimizing the non-text components of a webpage.
  • Recognize how search engines index context.
  • Explore an overview of long-term content planning strategies and how they can help keep content on your site fresh.
  • Define your website’s audience, topics, angle, and style when mapping out your long-term content.
  • Identify the steps to take when building internal links within your website.
  • Recognize how to analyze links in order to measure SEO effectiveness.
  • Break down the necessary components for understanding local SEO.


  • 英文名称:SEO Foundations
  • 时长:2小时38分
  • 字幕:英语


  1. Leveraging the power of search to accomplish your business goals
  2. What is search engine optimization (SEO)?
  3. Reading search engine result pages
  4. Setting SEO expectations
  5. How SEO affects your business
  6. Why you need a keyword-research plan
  7. How to research keywords
  8. Tools to help you analyze keywords
  9. Understanding keyword attributes
  10. Understanding keyword distribution
  11. Ongoing keyword evaluation
  12. Understanding content optimization
  13. Optimizing site structure
  14. Optimizing textual page elements
  15. Optimizing nontext components of a webpage
  16. Optimizing for personalized search
  17. Interpreting the code behind webpages
  18. Understanding how search engines index content
  19. Working with canonical URLs and redirects
  20. Leveraging microformats
  21. Working with server-side factors
  22. Using Google Search Console
  23. Overview of long-term content strategies
  24. Plan a successful content strategy and avoid common mistakes
  25. Understanding different types of content
  26. Getting ideas for content
  27. Working with an editorial calendar
  28. Promote your content with social media
  29. Measuring content performance
  30. Understanding the importance of links
  31. Building internal links
  32. Building external links
  33. Finding link-building opportunities
  34. Measuring SEO performance
  35. Analyzing keywords
  36. Analyzing links
  37. Understanding SEO and ecommerce
  38. Understanding local SEO
  39. Understanding mobile SEO
  40. Determining your next steps