Creating and Adapting a Logo

Creating and Adapting a Logo

Learn how to create an eye-catching logo from scratch and adapt it to fit a variety of applications: from business cards to banner ads. Join Deke as he works with art director Danielle Fritz on a logo concept for Frontiers Unlimited (a space tourism company with big ambitions!) and then as he vectorizes the design using Illustrator and Photoshop. He'll take you through every step in the process, from identifying the brand's objectives to creating the base artwork, adding typography, assigning spot colors for print, adding device-independent color and shading, and integrating some intriguing touches of photorealism. Lastly, he'll show how to change the orientation of the graphic so that it can work in many different layouts. In the end, you'll have a memorable logo that communicates your brand's personal or corporate values in a single glance.

Topics include:

  • Identifying the brand's objectives
  • Sketching a design
  • Drawing the artwork in Illustrator
  • Selecting the perfect font for a logo
  • Adding type
  • Choosing and assigning spot colors
  • Adding vector-based shading with gradients
  • Using photographic details for a more photorealistic look
  • Changing the orientation of a logo


  • 英文名称:Creating and Adapting a Logo
  • 时长:3小时29分
  • 字幕:英语


  1. Welcome
  2. Identifying the client's brand objectives
  3. Sketching a few prospective designs
  4. A brief tour of the logo development process
  5. Documenting your design with interactive instructions
  6. Creating a new document for your logo
  7. Numerical sizes and coordinate positions
  8. Establishing a few custom guides
  9. Creating an element as a compound shape
  10. Drawing Saturn behind a rocket
  11. Fusing Saturn and the rocket into a single path
  12. Selecting the perfect font for your logo
  13. Taking a first swing at the text on the Mac
  14. Formatting your logo with a free OpenType font
  15. Reshaping a letter with the Join tool
  16. Upping your game with a commercial font
  17. Tweaking letterforms to achieve a custom effect
  18. Choosing the perfect spot colors
  19. Adding Pantone spot colors to your artwork
  20. Modifying art inside a clipping group
  21. Streamlining your inks in CMYK
  22. Streamlining your inks in RGB
  23. Identifying and correcting spot-color mishaps
  24. Preparing your logo for vector-based shading
  25. Establishing a base radial gradient
  26. Blending a second gradient using translucency
  27. Coloring a gradient with a blend mode
  28. Exporting your logo as a PNG graphic
  29. Scaling your PNG graphic to fit a large display
  30. Exporting your logo as a layered PSD file
  31. Scaling a design to avoid antialiasing
  32. Masking a photograph into your logo
  33. Better integrating the photo into the logo
  34. Introducing a photo as a Smart Object
  35. Reestablishing the original color scheme
  36. Arranging the logo into a horizontal design
  37. Copying a graphic with all blending intact
  38. Until next time