Universal Principles of Design

Universal Principles of Design

Design is full of unspoken rules and obscure theories that, when applied, can dramatically improve one's own design. For the first time, we are documenting them all in one place. Universal Principles of Design, based on William Lidwell's award-wining books, illustrates one design principle, ranging from the tried and true (the 80/20 rule) to concepts that you may not have ever heard in a design context (Ockham's razor or crowd intelligence.) These principles are critical to successful design—no matter what the discipline. Anyone who creates, designs, engineers, or illustrates will learn invaluable lessons that can take their work to the next level.

课程信息

  • 英文名称:Universal Principles of Design
  • 时长:5小时29分
  • 字幕:英语

课程目录

  1. Welcome
  2. Flexibility Trade-Offs
  3. Alignment
  4. Feature Creep
  5. Desire Lines
  6. Top-Down Lighting Bias
  7. Iteration
  8. Garbage in, garbage out
  9. Hick’s law
  10. KISS
  11. Left-digit effect
  12. Root cause
  13. Sunk-cost effect
  14. Selection bias
  15. IKEA effect
  16. Red effects
  17. Black effects
  18. White effects
  19. Weakest link
  20. Supernormal stimuli
  21. Performance Load
  22. Forgiveness
  23. Figure ground
  24. Crowd intelligence
  25. Errors
  26. Aesthetic-usability effect
  27. The 80/20 rule
  28. Baby-face bias
  29. Cognitive dissonance
  30. Consistency
  31. Design by committee
  32. Expectation effects
  33. Factors of safety
  34. Gloss bias
  35. Golden ratio
  36. MAFA
  37. Archetypes
  38. Face-ism Ratio
  39. Five Hat Racks
  40. Flow
  41. Freeze-Flight-Fight-Forfeit
  42. Legibility
  43. MAYA
  44. Mental Models
  45. Modularity
  46. Orientation Sensitivity
  47. Redundancy
  48. Satisficing
  49. Scaling fallacy
  50. Shaping
  51. Storytelling
  52. Waist-to-hip ratio
  53. Zeigarnik effect
  54. Affordances
  55. Blue effects
  56. Feedback loops
  57. Five tenets of queuing
  58. Green effects
  59. Nudge
  60. Paradox of unanimity
  61. Progressive subtraction
  62. Savanna preference
  63. Yellow effects

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