Email Marketing: Strategy and Optimization

Email Marketing: Strategy and Optimization

Email marketing remains one of the most effective ways to engage your customers, making it a crucial aspect of your marketing strategy. In this course, learn how to refine essential emails— like transactional messages and newsletters—into targeted, revenue-generating emails that your customers actually enjoy reading. Instructor Virginia O'Connor delves into all the ways that email meets your marketing objectives. Virginia then covers how to optimize all aspects of your email marketing plan—from timing and tone to subject lines and personalization. To wrap up, she shows how to monitor and adjust your strategy to best meet your goals.


  • 英文名称:Email Marketing: Strategy and Optimization
  • 时长:1h
  • 字幕:英语


  1. Discover the power of email marketing
  2. Support your customer journey
  3. Inform your customer personas
  4. Enhance your marketing calendar
  5. Identify and avoid common email marketing pitfalls
  6. Welcome and onboarding emails
  7. Nurturing and transactional emails
  8. Email newsletters
  9. Reengaging emails
  10. Optimize email timing
  11. Enhance email subject lines
  12. Learn the science behind email images
  13. Master email personalization
  14. Enrich your email copy
  15. Develop powerful email calls to action
  16. Learn the importance of email footers
  17. Respond strategically to unsubscribes
  18. Monitor email audience data
  19. Renovate your email strategy