Sales Fundamentals

Sales Fundamentals

Get actionable sales tips, tactics, and advice in this audio-only course. Instructors Lisa Earle McLeod and Elizabeth Lotardo start by helping you tap into the power of purpose and establish your true north in sales. Then discover how to manage your mindset, from quota anxiety to bouncing back from rejection. Lisa and Elizabeth also offer tips for winning the deal, from researching customers and navigating discovery conversations to negotiating deals that stick. Finally, learn how to sustain your momentum in sales by handing off customers to a retention team and building a strong network that will propel you into the future.

Topics include:

  • Getting started in sales
  • Bouncing back from rejection
  • Optimizing your systems and processes
  • Pre-call planning
  • Crafting compelling proposals
  • Retaining customers


  • 英文名称:Sales Fundamentals
  • 时长:51分23秒
  • 字幕:英语


  1. Sales is a noble profession
  2. Calibrating to a noble purpose
  3. Defining your lane
  4. Identify your place in the journey
  5. Bouncing back from rejection
  6. Quota anxiety
  7. Life on commission
  8. Managing your systems and processes
  9. Pre-call planning: Must-have customer intelligence
  10. Mastering the discovery conversation
  11. The customer is not always right
  12. Crafting compelling proposals
  13. Negotiations that stick
  14. Customer retention
  15. The game changing question
  16. Building your network
  17. Next steps