Content Marketing: Newsletters

Content Marketing: Newsletters

Long live email! While rumors of its death persist, your email newsletter is still one of the most powerful ways to connect with your audience and stay top of mind. Customers appreciate something concrete, curated, and well written in their inbox. In this course, Melodie Tao covers best practices for integrating email newsletters into your own content marketing strategy. Melodie details the importance of growing your database, customizing emails for different types of customers, integrating social media, and being consistent. She also includes tips for writing effective emails, like irresistible subject lines and calls to action.


  • 英文名称:Content Marketing: Newsletters
  • 时长:47分25秒
  • 字幕:英语


  1. The power of newsletters
  2. There's gold in your database
  3. Lead magnets that convert
  4. Create a lead magnet
  5. Networking to build your database
  6. Host virtual events
  7. Social media to build your database
  8. Subject lines that stand out
  9. What to include in your newsletter
  10. Exclusive email promotions
  11. Calls to action you can't help but click
  12. Personalize your newsletter
  13. Segmenting your database
  14. Branding your emails
  15. Importance of a consistent schedule
  16. When to send your emails
  17. Next steps