Google Ads Essential Training

Learn the foundations of pay-per-click (PPC) advertising with Google Ads (formerly known as AdWords) the industry-leading PPC platform. First, explore how Google Ads works and how it fits with what your business—and your customers—need. Then learn how to set up a new Google Ads account and start researching your keywords: the foundation of all great advertisements. After he demonstrates how to set up a new campaign and write your first ad, instructor Brad Batesole shows how to use Google Ads reporting and Google Analytics to monitor your campaign's performance. Brad also shows how to optimize ads to get more clicks, conversions, and ultimately more return on your investment (ROI). Plus, go beyond the basics with ad extensions—a feature which can increase your click-through rate by several percentage points.

课程信息

  • 英文名称:Google Ads Essential Training
  • 时长:2小时28分
  • 字幕:英语

课程目录

  1. The power of Google Ads
  2. An overview of Google Ads
  3. Understanding consumer intent
  4. Where Google Ads appear
  5. How Google Ads appear
  6. Benefits of using Google Ads
  7. Understanding the Google Ads structure
  8. How the Google Ads auction works
  9. Define your goals
  10. Define your customers
  11. Set realistic expectations
  12. Craft the buyer journey
  13. Signing up for Google Ads
  14. Exploring the dashboard
  15. Exploring campaigns
  16. Exploring ad groups
  17. Exploring ads, keywords, and insights
  18. How keywords work
  19. Brainstorming keyword ideas
  20. Tools to help with keyword ideas
  21. Using Google Keyword Planner for ideas
  22. Evaluating keyword search volume
  23. Options for targeting with keywords
  24. Broad match targeting
  25. Phrase match targeting
  26. Exact match targeting
  27. Negative match targeting
  28. Choose a campaign in Google Ads
  29. Create a campaign in Google Ads
  30. Select your audience in Google Ads
  31. Calculating customer lifetime value
  32. Deciding on your bid
  33. Setting your bids
  34. Adding ad extensions
  35. Writing a great ad
  36. Creating an ad group and adding keywords
  37. Creating text and responsive search ads
  38. Publishing your Google Ads campaign
  39. Adjusting campaign settings
  40. Connecting Google Analytics
  41. What is conversion tracking?
  42. Setting up conversion tracking
  43. Reviewing conversion data
  44. Reports available in Google Ads
  45. Campaign reports in Google Ads
  46. Search term reports in Google Ads
  47. Key optimization tips
  48. Setting up campaign experiments
  49. Reviewing bid adjustments
  50. Reviewing speed score
  51. Continue working with Google Ads

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