Google Universal Analytics Essential Training (2020)

Google Universal Analytics Essential Training (2020)

Google Analytics is the industry standard for web analytics. This powerful tool provides the means to track, analyze, and report on site visits, marketing goals, and ad revenue generated from your site. This course explains how to use Google Analytics to better understand who your digital customers are, how they found your website, and how they engage with your site once they get there. This course covers the platform's out-of-the-box functionality, from account creation to reporting fundamentals. Instructor Corey Koberg explains how to glean insights from the vast array of data available: from averages and segments to trends and context.

Topics include:

  • Setting up an account
  • Installing the Google Analytics tracking tag
  • Working with essential reports
  • Using annotations in analytics reports
  • Graphing data over time
  • Cleaning up data with inline filters
  • Creating and applying persistent segments in reports
  • Determining the location, demographics, and interests of your users
  • Using acquisition reports to determine where your users are coming from
  • Working with behavior reports
  • Visualizing funnels with Goal Flow
  • Setting up goals


  • 英文名称:Google Universal Analytics Essential Training (2020)
  • 时长:2小时36分
  • 字幕:英语


  1. Understanding your digital customers with Google Analytics
  2. Digital analytics and key concepts
  3. How does Google Analytics work?
  4. Set up a Google Analytics account
  5. Install the Google Analytics tracking tag
  6. Properties and views
  7. Accessing Google demo data
  8. Navigation basics: View, search, side panel, reports, and admin
  9. Introduction to reports
  10. Metrics and dimensions: The importance of scope
  11. Graph data over time in reports
  12. Using annotations in analytics reports
  13. Different ways to view data
  14. Basic inline filters
  15. Advanced inline filters
  16. Introduction to segmentation in Google Analytics
  17. Create and apply persistent segments in reports
  18. Who are your users?
  19. Audience overview
  20. Demographics and interests
  21. Geographic location
  22. Technology
  23. Mobile
  24. Where are your users coming from?
  25. Channels
  26. Source and medium
  27. Referrals
  28. Campaign tracking
  29. How are your users engaging?
  30. Site content
  31. Site speed
  32. Introduction to events
  33. Event reports
  34. How are users converting?
  35. Understanding funnel visualization
  36. Visualizing funnels with Goal Flow
  37. Real-time data report
  38. Configure your GA account
  39. Manage user accounts
  40. Set up goals
  41. Next steps