商业写作原则

Discover the secrets to effective business writing and crafting messages that others want to read and act on. Judy Steiner-Williams, senior lecturer at Kelley School of Business, introduces you to the 10 Cs of strong business communication and provides you with before-and-after writing samples that give you the opportunity to apply each principle and sharpen your communication skills. Judy also points out common grammar and writing mistakes and shares special considerations for formats like emails and reports.

Topics include:

  • Define business writing.
  • Describe how to make your writing concise and complete.
  • Identify the elements of a clear message.
  • List examples of concrete requests.
  • Use a writing process to avoid common errors.
  • Address common grammatical and punctuation errors.
  • Identify special considerations for emails, reports, and memos.

课程信息

  • 英文名称:Business Writing Principles
  • 时长:1小时32分
  • 字幕:英语

课程目录

  1. Welcome
  2. Getting the most from this course
  3. Understanding business writing
  4. Introducing the 10 Cs of business writing
  5. Making your writing complete
  6. Making your writing concise
  7. Making your writing clear
  8. Making your writing conversational
  9. Making your writing correct
  10. Making your writing coherent
  11. Making your writing credible
  12. Making your writing concrete
  13. Making your writing courteous
  14. Making your writing considerate
  15. Practicing by writing more
  16. Using a writing process to avoid common errors
  17. Addressing common grammatical errors
  18. Addressing common punctuation errors
  19. Special considerations for email
  20. Special considerations for reports
  21. Special considerations for memos
  22. Special considerations for handwritten notes
  23. Next steps

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