Understanding Business

Understanding Business

Learn the foundational concepts underlying all businesses, small to large. Arizona State University professor Eddie Davila covers all the basics, explaining concepts such as how revenues and costs influence a company's profit and which teams play a key role in any organization's success. He then provides a basic explanation of how finance teams operate in a business, so that you can better understand what drives financial decisions in an organization. He also reviews how companies communicate with customers via marketing and branding; how supply chains function in an organization; and how accounting, HR, and IT teams work to manage an organization's money, employees, and information.

Topics include:

  • List the three flows of business.
  • Identify two primary responsibilities of the marketing department.
  • Recognize three primary responsibilities of the supply chain team.
  • Summarize the primary responsibilities of the information technology team.


  • 英文名称:Understanding Business
  • 时长:43分49秒
  • 字幕:英语


  1. The foundation of a career in business
  2. Making a profit
  3. Parts of the business
  4. Three flows
  5. Financial Basics
  6. Maximizing Return on Investment (ROI)
  7. Marketing basics
  8. Branding
  9. Supply chain basics
  10. Efficient operations
  11. Accounting basics
  12. Human resources basics
  13. Information technology basics
  14. Getting ahead in business